About Selby Original

Born from the raw energy of 90s graffiti culture, Selby Original is more than a clothing brand—it's a living archive of street expression, reimagined through timeless design and conscious craftsmanship.

We’ve been doing this since the early days—our founder sold his first hand-tagged tee at a Luton indoor market in 1998, hustling out of a backpack to fund paint runs and train tickets. That same spirit still drives us today.

Every piece in our collection is a nod to that legacy—crafted with premium, sustainable materials that don’t just wear well, but wear better over time. We produce in small, responsible batches, putting quality above quantity and choosing eco-conscious fabrics, low-impact dyes, and ethical manufacturing processes wherever possible.

We work hard to stop the throwaway generation from continuing. Sustainable, quality clothing that can be worn for years to come—that’s what will make the real difference to our wonderful world.

This isn’t fast fashion. This is slow, deliberate, and built to last—because culture never goes out of style.

Selby Original: "Truth in every thread."